← Guides·Analytics·3 min read

Pro UTM templates — stop guessing

A ready library for Twitter, TikTok, Snapchat, Email, WhatsApp. One click applies the template to any link.

The five params

  • utm_source: the platform (twitter, tiktok, snap).
  • utm_medium: the channel type (social, email, paid).
  • utm_campaign: the campaign (spring-sale-2026).
  • utm_content: creative variant inside the same campaign (a, b, hero, banner).

Built-in CD4CD templates

// Twitter post
?utm_source=twitter&utm_medium=social&utm_campaign={{campaign}}

// Email newsletter
?utm_source=newsletter&utm_medium=email&utm_campaign={{campaign}}&utm_content=hero-cta

// WhatsApp Business
?utm_source=whatsapp&utm_medium=messaging&utm_campaign={{campaign}}

Custom templates

Build your own from /dashboard/settings → UTM templates, using {{campaign}} and {{date}} variables.

Avoid these mistakes

  • Don't mix casing (Twitter ≠ twitter).
  • No spaces. Use - only.
  • Never put personal info in UTM — it leaks to third-party analytics.

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